Using Memory Techniques for Communication that Sticks

The art and science of making something memorable

To make something memorable, make it “legendary”

What can we learn from memory athletes?

Emotion

Place

Story

Creativity facilitates memory

Incorporating visual elements

Learning from oral traditions

The value in remembering

Memory is linked to experience

The more we remember, the better we are at processing the world. And the better we are at processing the world, the more we can remember about it. -Josh Foer

Memory triggers action

Memory creates meaning

Memory feeds relationships

Writer • Communication Designer • Type Explorer | janinaa.com

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